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My Reaction on the Book Getting Real… =) * chapter 12

In this chapter it talks about the pricing and sign up it tells us that we should give some freebies because buyers love freebies. In order to get the others attention we need to have some freebies. Especially when you make your applications you should make some twist like you let people experience the application you made, and giving them free trials so that they will purchase it if they are satisfied with your application. “Make signup and cancellation a painless process” when making an application or letting others sign up at your website for an example the sign up process should be painless, big and clear sign up buttons. It should not be a very long sign up process because people might end up not finishing it. There should also be a free trial or demo without purchasing the application. Your free trials should be available for everyone and anytime so that customers will really be attracted. You should ask the things that are very important so that it would be short. The customers may cancel or leave their account without any penalty. You should avoid long term contracts and sign up fees you should ask for fee if they are already using it but you need to ask for payment monthly and you should avoid long term contracts because people avoids it because sometimes they ran out of money or they are not interested with your application. But it is better if there are no contracts needed to sign in. if there are some increase in the price or etc you should make your notice earlier so that they can prepare the payment early and you should explain to them properly.

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My Reaction on the Book Getting Real… =) * chapter 11

In the chapter 11 of the getting real it talks about the words. It is said that if we will make a blueprint it should not be very functional, and those blueprint has nothing to do with the finished product because of these reasons. Functional specs are fantasies because in reality whatever you made for your blueprint will definitely have different outcome, Functional specs are about appeasement because they should make everyone in the group be happy and feel that they are involve so that there would be lesser conflicts, Functional specs only lead to an illusion of agreement because when we are reading one story we all have different perspective but sometimes we agree on the things that we are not really agreed upon, Functional specs force you to make the most important decisions when you have the least information because when we start with something new we have lesser information but when we start making or applying it we learn from it and we have more information, Functional specs lead to feature overload, Functional specs don’t let you evolve, change, and reassess.

In making a document we should only include those who are important we don’t need to put things that are not necessary and not helpful because it can just ruin your document. We should make a prototype rather than making a very long document. We should keep it short but meaningful. In making or adding some features you don’t need to make it technically instead make a story out of it so that the reader would understand it well. Use words that are in lay mans term so that it would be understandable and make it as if you’re just talking to other people. It doesn’t need to be a long story but make it as brief as possible. In making it brief you can also include some of the pictures so that it would be much better. Relate it to yourself and think of a strategy not a tactic.

If making your product you should treat them as a person because you have to think of what would be your outcome or personality. Your product has a voice and it talks to the product.

A Turn Key Vertical Market Advertising Network Solution

A Turn Key Vertical Market Advertising Network Solution

Posted by vman 28 days ago (http://www.verticalmarketadnetwork.com)
Category: Marketing | Tags: vertical market ad network ad network ad server View profile

“Biz Strategies Inc. announces a new online vertical marketing solution for individuals and companies interested in providing an online ad network solution that can be tailored for ANY vertical market. Vertical Market Ad Network (VMAN) is built on a proven ad server platform that is the engine for our turn key solution.

Andrew Nester, President/CEO, states “While there are several online advertising networks, few focus entirely on one specific market. Today advertisers and publishers, web site owners, are interested in focused marketing solutions to get the best return on their advertising dollars and web site advertising space. Providing a focused marketing solution using our VMAN product tailored to a specific vertical market, coupled with your vertical market expertise, is a winner.”

The Vertical Market Ad Network program offers:

- Private Labeling – Market Specific
- Market Exclusivity
- Turn Key Solution
- Web site designed for your market
- Web Site Management
- Tailored Marketing Programs
- Targeted Marketing

- System Features:
- Flexible Inventory Management
- Multiple Campaign Delivery Options
- Controlled Market Targeting
- High Volume Ad Delivery
- Unlimited Advertisers and Publishers
- Automated Registration for both Advertisers and Publishers
- Comprehensive Ad Tracking and Ad Performance Reporting
- Financial Management and Reporting

Biz Strategies,Inc. can also help with writing a business plan for your market and funding your vertical business solution. All you need to do is pick your market, define your markets application and provide the marketing programs to support your advertisers and publishers.

Vertical Market Ad Network (VMAN) http://www.verticalmarketadnetwork.com/ is a product of Biz Strategies, Inc. http://www.bizstrategies.biz/ , a seasoned team of business management, marketing, technical and financial professionals. Learn more about our team at http://www.bizstrategies.biz/about-us.html”

http://www.newdesignworld.com/press/story/4015

it is an advertising network that offers online vertical marketing solutions for individuals and companies. VMAN built on a proven ad server platform that is the engine for our turn key solution.it means that it an engine where the company helps in providing a solutions for your vertical market. this advertising network has focused for one specific market so it will be helpful to those who are engaged in the specific market because they will really focus on it. they are not just offering a vertical solutions but they also help you in writing a business plan for your specific market.

posted by: monica frances hao 00B

Retail Technology Experts named to 2008 Microsoft Dynamics President’s Club

“Microsoft Honors Retail Technology Experts for Outstanding Customer Commitment and Sales Achievement.

Miami Lakes, FL (PRWEB) July 14, 2008 — Retail Technology Experts has been named to the 2008 Microsoft Dynamics President’s Club, receiving recognition from Microsoft Corporation for its dedicated commitment to customers. This honor reflects Retail Technology Experts success in extending the Microsoft Dynamics platform to drive business advantages in companies worldwide.

This recognition came during the Microsoft Worldwide Partner Conference 2008 in Houston. The elite club recognizes the top 5 percent of Microsoft Business Solutions partners worldwide and their constant dedication to delivering solutions that meet their customers’ unique needs, active pursuit of product and technological advancement, and impressive sales performance.

“Microsoft is proud to congratulate Retail Technology Experts on being named to this year’s Microsoft Dynamics President’s Club,” said Doug Kennedy, vice president, Microsoft Dynamics Partners. “Retail Technology Experts only has demonstrated a high level of product expertise, but also has provided a superior level of service and commitment to our Microsoft Dynamics customers, ultimately contributing to the overall success of Microsoft Dynamics and companies worldwide.”

Retail Technology Experts specializes in Microsoft Dynamics RMS and works closely with the teams at Microsoft to maintain a comprehensive understanding of the Microsoft Dynamics platform. This knowledge, combined with a deep understanding of customers’ business needs and the retail market, enables Retail Technology Experts to help customers leverage the full value of their Microsoft investments and achieve the enhanced customer service, productivity and operational efficiency that promote growth and competitive advantage.

“We feel privileged to be part of the Microsoft Dynamics President’s Club,” stated Mahendran Ramanathan, President of Retail Technology Experts. ” We look forward to a continued successful partnership with Microsoft and to providing the best retail technology solutions to our customers.”

RETAIL TECHNOLOGY EXPERTS (RTE), formerly Business Automation Consultants (BAC), with over 17 years of service and expertise in providing Point-Of-Sale (POS) and Inventory Control for retailers, will continue its unmatchable retail technology solutions and exemplary customer service in the US, Caribbean and Latin America. Its future business development growth is in fulfilling the increasing needs of today’s retailers and their demands for tomorrow, increasing their operation and production efficiency through retail technology solutions.”

http://www.informationengineer.org/2008/07/13/retail-technology-experts-named-to-2008-microsoft-dynamics-presidents-club.html

this blog talks about the microsoft giving to these retail technology experts a recognition for a job well done because they have made the microsoft at the top 5 percent Microsoft Business Solutions partners worldwide. they are also trained that they should provide the customers needs. this blog talks about what the retail technology experts have contributed and it can help those who also wants to specialize in the retail technology.

posted by: Monica Frances T. Hao 00B

The role of barcode readers in retail technology

“Barcode readers are used for a huge number of applications nowadays, and are seen in an ever-increasing number of places. In libraries, commercial establishments of all kinds, schools with a large number of students, or a company with many employees, barcode readers are used daily to keep track of goods, books and general inventory. A barcode reader can help you to perform your job better by managing your database in an organized manner, to manage your inventory record, to take care of security within the premises or to monitor all movements of items.

However, all barcode readers are not the same. Barcode readers are available in many forms. Some of them consist of features that are better than others. You have to be very careful during the selection of the right kind of barcode reader. So how do you about choosing the right barcode reader for your organization?

First of all you should be aware of the reason for the requirement of a barcode reader. You should know if the barcode reader is to be used to trade or to save the time of staff members who manage certain processes. For instance, you can use a barcode reader to trace the movement of items to and from storage. It may also be used to track the movement of people within your premises. The choice of an appropriate barcode reader depends a lot on its usage.

You should compare the features of all barcode readers available in the market to make sure it is suitable for the type of use. One type of use that needs careful consideration is industrial use. Barcode readers, which are used in industrial areas such as warehouses, need to be tough enough to stand the working conditions. These types of rugged barcode readers are often encased in rubber to protect them from the inevitable knocks.

Next you need to make yourself aware of the various types of barcode readers. There are essentially three types:

· Laser-based barcode reader

· Charged coupled device barcode reader

· Camera-based barcode reader

To verify and identify the barcode of an item, the laser-based barcode reader uses the laser beam emitted from the barcode reader itself. An advantage of this type is that it can read the barcode from a distance. CCD-based barcode readers use light, which is emitted from light sensors present in the barcode and is used to identify the items. A camera-based barcode reader identifies items by taking a picture of the barcode. Each of these types has advantages and disadvantages. More information on the various types of barcode reader is available at http://www.barcodereadertoday.com

Choose a reliable barcode reader company with a good past record. A good barcode reader should be able to serve your organization for a long time and be able to withstand heavy use if required. As you can see, there are several things to bear in mind when choosing a barcode reader. By keeping in mind the points mentioned above you should be able to find a reader that suits your needs.”

http://technosource.wordpress.com/2008/08/29/barcode/

this blog talks about the role of the bar code readers in the retail technology. It is very important especially when you are engaging more datas like for the schools, groceries and other shops. in this blog it is also said and explained what is the importance of the bar code in the retail technology. it helps the company to work easier because without bar code reader it will be a hard time in saving those datas.

posted by: monica Frances Hao

Retail Technology Trends

by Valerie Lipow
Monster Contributing Writer

“Retail is a cutthroat industry, and success depends on how well your firm does against the competition. To stay ahead of the game, managers are using technology to get better results.

It’s in every retail professional’s best interest to become familiar with retail technology. Whether you work on the sales floor or behind the scenes, mastering retail technologies will help you stay marketable.

If your career plans are in retail, you’ll want to learn the ins and outs of these high tech tools.

Technology in Retail

According to Jim Dion, a Chicago-based retail technology consultant, high tech innovations help retailers stay competitive in four key categories: convenience, price, size and speed.

In stores and on the sales floor, high tech tools help balance inventory assortments, manage ordering and track pricing. Customer tracking tools increase customer satisfaction and promote loyalty by enhancing shoppers’ in-store experience.

On the executive level, technology improves planning and decision making. Various data-mining software help make stocking, pricing and marketing decisions, as well as improve product design and development.

Inventory Tracking

• Electronic Data Interchange (EDI): Direct computer-to-computer transactions from the store to the vendors’ databases and ordering systems.
• Wireless hand-held inventory units: Take inventory and download the data to a database at headquarters.
• Universal Product Code (UPC): Product identification system using bar code and unique numbering.
• Automatic replenishment: Manages restocking of what’s been sold.
• Virtual shelves: Intranets between retailers and vendors that expedite communication and on-time replenishment.

Customer Service

• Customer Relationship Management (CRM) software: Allows retailers to track customers.
• CD-ROMs at the register: Let sales associates make special orders on the spot. Also deliver sales training to sales associates on the floor.
• In-store interactive kiosks: Provide customers with product details.
• Smart registers/point-of-sale (POS) terminals: Print coupons and reports, calculate frequent shopper discounts, capture customer profile information, schedule work hours and serve as store-to-headquarters email terminals.
• Signature-capture technology: Used at the POS terminal for credit card transactions. Receipts are retained electronically.
• E-commerce technology: Helps retailers and shoppers interact any time, anywhere.

Data Warehousing

• Executive Information Systems (EIS): Produce graphs of complex data that help retail executives make business decisions.

Become Tech Savvy

If you’re in school, take courses to develop your computer literacy. Learn to use spreadsheets, databases and word-processing software. If you’re already working in retail, much technology training happens on the job. Don’t avoid training opportunities; jump at them. Stay abreast of events by reading trade magazines and business periodicals and attending retail trade shows.

Outlook

Using technology does not guarantee a retailer’s success; it is just one piece of the puzzle. As RIS News, a retail technology publication, points out, a retailer may use technology to manage merchandise flow, but if it stocks merchandise customers don’t want, its business suffers. So learn to combine tech know-how with common sense, interpersonal skills, problem-solving savvy and enthusiasm”

this blog really helps to those who wants or in retail because they got to know what are the technology trends that can help them in the business like balance inventory assortments, manage ordering and track pricing and the customer relations. if they have more technology about the customers relation you can have your customers trust because they knew that you are valuing them.

posted by Monica Frances T. Hao